However, these tools don't leverage the richness of the online environment very deeply. In trying to replicate the functionality of their shrink-wrap ancestors, they have ignored many of the realities, let alone the possibilities, of working online. Google spreadsheets and gmail get it half right with the chat box in the window, but integration between google apps and gmail and calendar is shallow. The different parts of the "ecosystem" are strictly task centered, with little acknowledgement of the users' life outside of google land. Photoshop Express lets you upload to a few different photo sharing sites while the smart folks at picnik.com found a home in a real community of photographers. 

Compiler asks, "Are you more loyal to a photo editing site, or a photo sharing site?" but I don't think it is a matter of loyalty.  People stay with the things that match their values and needs. In the case of  Photoshop Express vs Flickr w/picnik, I doubt that anyone will feel the need to add that step to their workflow on a regular basis.

photo by: Maggie's World