There are a lot of challenges in this very interesting shift of enterprises becoming more web and mobility-centric. We are just at the beginning of businesses coming to grips and embracing concepts like social networking and mobility to be more productive, though they do come with the complex requirements of keeping company data secure.

However, more and more we are hearing of the shift in the way we communicate and how that is impacting the way we work, not only the way we live our personal lives. Philips, Intel, and now post merger Alcatel Lucent are publicly stating and developing strategies to develop offerings for the "dynamic enterprise".

The right offerings for this shift will be more transformational and less incremental; they will initiate behavior change in enterprises. More than ever, design is in a better position to help understand how people communicate and interact and imagine the future of work. Designers who leverage the social sciences into their work will provide the most value. So, let's step it up guys!

The first is to structure the organization so there is a sustainable creation of value; this means using design and design thinking to help explore and expand growth opportunities. The second is to think more systemically about its design. Let's face it, after getting my iPhone, I've never thought twice about the horrible user interface on the Razr phone. Motorola took the design only so far. Kind of like an attractive person with ugly teeth.

No doubt the Razr introduced a new dimension to what's possible with industrial design on handsets, but it needs to put as much emphasis where a product's personality really comes to life: the user interface.