The February Progress Report for the Designers Accord is out and my fears of this organization being merely a well-intentioned handshake between designers and affiliates are allayed. The list of guidelines has been stream-lined and a helpful introduction about carbon footprints from Natural Logic is a good starting point for fulfilling Step 4: Measure your carbon/greenhouse gas footprint and pledge to reduce it annually.

In other musings on sustainability, I found it interesting to see that, in a Levi's Store in Chicago's Wicker Park, their Capital E line of jeans made from organic cotton were integrated into the rest of the clothing display. The only indicator that they were eco jeans was the white-and-green Levi's label replacing the signature red label. A great example of how to effectively market (or not market!) green products.


    mmmmmmmmm yes. cyclops, i'm counting on you to continue keeping tabs on the Designer's Accord and let me know if you see a development that might make for a great Carrotmob partnership or something...

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